Printing choices for Conference Folders

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With the variety of designs and products available today for personalisation, it is no surprise this printed products are becoming a marketing staple for small and large businesses alike.

But the printing processes available to the masses have also changed over the years and the quality of finish on your product can be enhanced if you make the right choices.

Zipped Conference Folder

Zipped Conference Folder

Folders are a good example of this – many people now purchase zipped conference folders as a marketing product that is personalised with a logo and contact details. And although we have all seen these products before most people would think they can only be printed when personalised, but there are far more choices available today:

Laser Printing

Still the most popular and possibly cost effective choice out there, laser printing onto a conference folder normally requires a canvas finish which often makes the folders themselves the most cost effective solution too. Often your will find the whole of the front of the folder can be personalised, giving you lots of space.

Personalised Embossing

Embossing is only available on certain styles of folder that have been created for this purpose. Normally made of a black plastic, the cover is heated and your logo embossed onto the front of the folder forever! Like the last printing, there is normally plenty of space for your logo, but as there will be no colour you should make sure anything you print is clear and concise.

Promotional Embroidery

Embroidering the front of a conference folder is often the happy medium between printing and embossing. A quality finish, in colour, that won’t rub off. However, depending on the size of your required logo the costs can vary so be sure to get the dimensions of the logo right. If your uniform supplier has already embroidered products for you then you might be able to use the same template for the front of a conference folder too. Just ask your supplier for more information as this could save you set up costs in the long term.

Most promotional product supplier will be able to advise you on the right printing methods based on your logo and size requirements. Before setting up any promotional printing you will need to make sure you have a high quality copy of your logo and details of the colour references you use for other printing.

New 2011 products including Fluorescent Promotional Pens

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I am always on the lookout for new ideas to use within the promotional market and some product lines seem to have a new design available on a monthly basis.

Personalised Velocity Ball Pen

Personalised Velocity Ball Pen

The velocity ball pen (pictured) is still a popular promotional pen choice and there have been several updates in its style and design over the years. Specifically I like the silvery metallic finish and find the comfort grip and ball ink very comfortable to use.

Fluorescent Pen Designs

This and a couple of other brands I have seen now offer varying colours on the grip as well as the body of the pen and a new selection of colours that are sure to suit most logos.

If you are looking for an alternative style to the traditional promotional pen, then what about these fluorescent colours on the original design. Additionally the manufacturer has introduced a “translucent” style of pen that has an almost see-through body – quite a modern and trendy look for a printed pen!

To top it off there is now a Gold coloured trim also available for a different finishing touch – the black pen style shown in the image works well with this.

If you print pens for the holidays then the green colour would have made an excellent choice for Halloween and possibly the all red colour might make a good corporate gift for Christmas.

With prices starting from around 36p per pen, these are a low cost, quality item that will work well as part of a marketing campaign, exhibition giveaway, handout or as part of a mail shot.

Promotional Products – new ideas

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Like many of you I have spent a lot of time recently looking for some new promotional products in preparation for the company marketing effort next year.

Whether we are attending an exhibition, hosting an event, meeting with clients or just sending products in the post, the promotional products must be well chosen and suitable for use. There are so many Promotional Pens, Personalised Mugs and Conference Folders out there already that I wanted to come up with some alternative gift ideas that can be printed and personalised with a company logo and / or message.

Printed Coasters

Personalised Coaster

Personalised Coaster

A nice idea and a good accompaniment to your Promotional Mug.

If you haven’t already got a promotional mug printed then why not give them away as a set.

These modern coasters (pictured) make a great addition to any office of desktop.

Personalised CD Holders

These are also a great idea whether you are giving them away to a colleague who might use CD’s in their car player or someone in an office who needs a convenient storage solution for computer discs. Another large print area is available and the large cover space gives you plenty of opportunity to get the message across.

Personalised Executive Notebook

Having a nice notebook to write your minutes or comments from a meeting is very useful (and speaking from experience, far more helpful than a piece of scrap paper). Many leather look pads are created well and finished in a luxurious way. I personally prefer the A5 size as these are easy to transport if you are commuting.

Promotional Manicure Set

What an unusual gift, but women and men alike might be pleased to receive. Other gifts like this are available that are specifically suited to certain industries. The manicure set I have seen was a 4 piece and an excellent addition to any commuters luggage. There was space on the front to have company details added and the whole set came in a handy pouch.

There will be plenty of opportunity for me to provide you all with more information on other new products available, but these are just a few of the more novelty items that I think might be popular this year and next!

Marketing & Print Services Blog

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The Marketing and Print Services site provides information and advice on various marketing materials including design and print of many promotional products.

Promotional products are often used for various events as well as being used on a daily basis in offices. The most common equipment purchased includes:

Banner Stands

Roller Banner Stand

Roller Banner Stand

Commonly used at Exhibitions, Banner Stands are highly versatile and can be printed in full colour with your company logo, message, contact details and other high quality digital images you require.

Besides event use, many businesses also use them in visitor receptions and shop windows as a way of promoting new products and services as well as special offers.

Pop Up Exhibition Stands

Pop Up Display Stand

Pop Up Display Stand

Stands at Exhibitions can be expensive, so arranging the printing of a Pop Up Stand can be highly beneficial.

A printed wall is created using artwork and information of your choice that then sits behind a lecturn which is also personalised.

These items are often far more cost effective that purchasing a shell scheme from events organisers and are highly transportable by one person.

Promotional Stationary

Stationary such as Promotional Pens, Pencils, Highlighters and other similar products is one of the most popular corporate gifts available today. Many people include this type of stationary within promotional literature such as brochures and leaflets.

Corporate Uniforms

Whether you are giving the clothing away or using it for staff as a uniform, having clothing printed or embroidered is one of the best ways to give a professional image to clients using your logo and company strapline. Promoting your business in this way is also an excellent way of increasing brand awareness.

Promotional Products

Personalised USB Key

Personalised USB Key

Other printed products include desktop accessories such as calendars, clocks, desk tidys, USB Flash Drives, Conference Folders and even plastic bags.

If you are looking for innovative ways of promoting your business then the broad range of specialist corporate gifts available might be the right answer for you!

Brochures & Printed Stationary

Of course, giving away promotional items means very little if the customer doesn’t have a clear indication of what service or product you offer that is of interest to them. Having brochures and leaflets printed is one of the most important marketing materials you can create and when used in creative ways can lead to new business and enquiries.

This blog will provide visitors with news and information about these products from the industry as well as advice on any new and exciting ideas that have arrived in the UK.